Breast Cancer Awareness:No BRA Day



 Every year on October 13, No Bra Day is observed, during which time women are encouraged to forgo their bras in an effort to raise awareness of breast cancer. No Bra Day was first observed on July 9, 2011, however after three years it was relocated to the thirteenth day of October, the month designated to raise awareness of breast cancer.

Dr. Mitchell Brown, a plastic surgeon in Toronto, initiated the first "BRA Day." "Breast Reconstruction - An Evening of Learning and Sharing" was the name of the first BRA Day celebration, which took place on October 19, 2011, at Women's College Hospital and Toronto General Hospital in Toronto, Canada. Brown discovered that a large number of Canadian women who had undergone mastectomy because of breast cancer balked at having reconstructive surgery. To raise women's awareness of the availability of reconstructive breast surgery, he established "Breast Reconstruction Awareness" (BRA) Day. The goals of BRA Day are to increase public awareness of breast cancer screening, inform women of the symptoms, and motivate them to regularly self-examine.

“BRA Day is intended to EDUCATE women on their breast reconstruction options (including flat closure), provide an opportunity to see possible outcomes of breast reconstruction surgery, EMPOWER women to make the choice that’s right for them and CONNECT women with others who have been through it.” – A statement on the official site of Women's College Hospital and Toronto General Hospital in Toronto, Canada.

The first No Bra Day was initiated on July 9, 2011 by an unidentified internet user who went by the handle "Anastasia Doughnuts," and it was celebrated on that day until 2013. Both October 13 and July 9 were designated as No Bra Days in social media posts from 2013 and 2014. Since 2015, only October 13 has been used to advertise the event.

Comments

Prince Ninson said…
Nice piece
October 13, 2022 at 9:04 PM
Anonymous said…
I want to be part of the screeners. Any criteria for choosing screeners?
October 13, 2022 at 10:15 PM
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